The Forge.
Real business documents. Built with you, not for you. Tell Blaze what you need — she asks the right questions, you walk away with something you can actually use.
Meet Blaze
Blaze doesn't hand you a template and wish you luck. She interviews you — pulling out the details that make your document real — then builds it with you, line by line. Come from a coach session with context already loaded, or start cold. Either way, what you get at the end is yours.
Not a human — an AI document specialist built by LumanPOP · $19 per document, $29 for the Business Plan
01
Foundation & strategy.
The big-picture documents — what your business is, who it's for, where it's going. Best for early-stage builders or anyone resetting direction.
Business Plan
$29The full picture — vision, market, model, financials, and roadmap. Blaze builds it around your actual numbers and goals.
Natural path from: Generator · Ladder
Elevator Pitch / One-Pager
$19Your business in 60 seconds — sharp, memorable, and built to open doors. Also formats as a clean one-page leave-behind.
Natural path from: Generator · Any domain coach
Brand Positioning Brief
$19Who you are, who you're for, and what makes you different. The reference doc every hire and vendor should read first.
Natural path from: Generator · Marketing coach
SWOT Analysis
$19Strengths, Weaknesses, Opportunities, Threats — built around a real decision you're facing, with clear strategic implications and a recommended focus.
Natural path from: Inferno · Ladder
90-Day Action Plan
$19Prioritized milestones, weekly focus areas, and clear success metrics — turned into a document you can actually execute against.
Natural path from: Ladder · Generator
02
Sales & marketing.
Documents for getting customers and closing deals — who they are, how you reach them, what you say, and how you price it.
Customer Persona Profile
$19A deep, specific portrait of your ideal customer — their fears, goals, habits, and triggers — that makes every marketing decision easier.
Natural path from: Marketing coach · Generator
Marketing Strategy Doc
$19Your channels, your message, your audience, your cadence — organized into a strategy document you can hand to a team or execute yourself.
Natural path from: Marketing coach · Ladder
Sales Script / Talk Track
$19A real conversation guide — not a robotic script, but a structured flow for discovery, objections, and closes that fits your style.
Natural path from: Sales coach
Proposal Template
$19A customizable proposal structure that leads with the client's problem, positions your solution clearly, and makes it easy to say yes.
Natural path from: Sales coach
Pricing Strategy Doc
$19Your pricing rationale, tier structure, and positioning — documented so you stop second-guessing and start selling with confidence.
Natural path from: Sales coach · Inferno
03
Operations.
Documents that make your business run the same way every time — whether you're there or not.
Standard Operating Procedure
$19Step-by-step process documentation so a single repeating task runs the same way every time — anyone on the team can follow it.
Natural path from: Operations coach · Ladder
Process Map / Workflow Doc
$19Map how work actually flows through your business — where it starts, who touches it, and where the bottlenecks are hiding.
Natural path from: Operations coach
04
Team & scaling.
Documents for hiring, onboarding, structuring your team, and measuring growth — the work of going from solo to scaling.
Job Description
$19A job post that attracts the right candidate — not a laundry list of requirements, but a clear picture of the role and who will thrive in it.
Natural path from: Scaling coach · Ladder
Employee Onboarding Guide
$19A first-week experience that sets expectations, builds culture, and gets new hires up to speed without you babysitting every step.
Natural path from: Operations coach · Scaling coach
Org Chart / Team Structure
$19Map your current team and your future one — who owns what, how decisions get made, and where the gaps are right now.
Natural path from: Scaling coach · Ladder
Delegation Framework
$19A clear guide to what you delegate, to whom, with what level of autonomy — so you can finally stop being the bottleneck in your own business.
Natural path from: Scaling coach · Operations coach
KPI Dashboard Template
$19The metrics that actually tell you how your business is performing — built around your model, not a generic spreadsheet someone else designed.
Natural path from: Scaling coach · Ladder
Not sure where to start?
Run through the Generator, The Ladder or explore The Journey first with a coach. When you're ready, Blaze will already know what you're building.