Your business journey.
Five domains. Three coaching depths. Pick what matters most right now and see exactly what each tier delivers.
Not sure which area to focus on first? The Ladder diagnoses your biggest weak rung and points you straight to the right domain.
Take the LadderWhat each depth delivers.
Real deliverables, not vague promises. Pick a domain to see what Spark, Flame, and Inferno produce.
Anyone from a first-time founder who has never built a site, to an established team whose current site isn't earning its keep and needs to be reworked for conversions.
Spark
Free
- Platform recommendations (Squarespace, Wix, WordPress, Shopify)
- Homepage layout ideas & section flow
- Beginner setup checklist — step by step
- Homepage copy prompts for "who, what, for whom"
- Basic SEO essentials (page titles, descriptions)
Flame
$12 / session
- Everything in Spark, plus:
- Full site structure — every page you need
- Navigation & user flow mapping
- Copy frameworks for services, about, contact
- CTAs, trust signals, and social proof placement
- Contact forms & simple lead capture
- Platform-specific setup guidance
Inferno
$29 / session
- Everything in Spark + Flame, plus:
- Full conversion-aware site architecture
- SEO foundations (keyword research, schema)
- Analytics setup (GA4, Search Console)
- Landing page frameworks (hero, proof, CTA)
- Advanced features: booking, shop, memberships
- CRO audit of existing site, if you have one
Once your plan is clear, Blaze can turn it into a formal Brand Positioning Brief or Business Plan — the reference docs every vendor, designer, or hire should read first.
Browse Foundation docs →From "I've never marketed anything in my life" to "we've got a budget, a small team, and we need a real multi-channel strategy instead of posting on Instagram and hoping."
Spark
Free
- Quick marketing ideas tailored to your business
- Social media post topics & angles
- Beginner content prompts
- Easy daily action steps
- First-step audience targeting thoughts
Flame
$12 / session
- Everything in Spark, plus:
- Content calendars & weekly schedules
- Email newsletter sequences
- Clear audience targeting across channels
- Platform-by-platform strategies
- Weekly marketing checklists
- Lead magnet ideas and structure
Inferno
$29 / session
- Everything in Spark + Flame, plus:
- Multi-channel marketing funnels
- Conversion optimization across the funnel
- Automation workflows (email, CRM, retargeting)
- Brand storytelling & positioning frameworks
- Advanced retargeting & audience segmentation
- Budget allocation and channel-mix modeling
Ready to formalize? Blaze builds a Marketing Strategy Doc or Customer Persona Profile straight from your coach conversation — yours to hand to a team or agency.
Browse Marketing docs →From "I freeze when it's time to ask for the sale" to "we need a repeatable playbook the whole sales team can follow without sounding like robots."
Spark
Free
- Conversation starters
- 30-second pitch templates
- Basic intro scripts
- Simple follow-up message ideas
- Confidence-building sales mindset tips
Flame
$12 / session
- Everything in Spark, plus:
- Full sales call structure & scripts
- Objection handling frameworks
- Multi-touch follow-up sequences
- Discovery questions that actually qualify
- Natural closing language
- Pricing presentation approach
Inferno
$29 / session
- Everything in Spark + Flame, plus:
- Multi-step sales playbooks
- Advanced objection frameworks
- Proposal & presentation outlines
- Negotiation scripts and concession strategy
- Upsell & retention systems
- Team sales process & handoff design
Turn it into a real document: Blaze builds Sales Script / Talk Tracks, Proposal Templates, and Pricing Strategy Docs — all ready to paste into your CRM or onboarding.
Browse Sales docs →From the solo founder keeping it all in their head to the growing team where nothing runs the same way twice and nobody can step in when someone's out.
Spark
Free
- Simple organization tips
- Daily routines & checklists
- Task prioritization methods
- Tool recommendations that fit your stage
- Starter file/folder structure
Flame
$12 / session
- Everything in Spark, plus:
- Task management systems
- Standard operating procedures (SOPs)
- Simple workflow maps
- Weekly review templates
- Time-blocking and batching routines
- Quality-check protocols
Inferno
$29 / session
- Everything in Spark + Flame, plus:
- Full operations playbooks
- Automation strategies (what to automate, what not to)
- Team delegation frameworks
- Process maps across departments
- KPIs & operational dashboards
- Systems optimization roadmaps
Make it official: Blaze builds polished SOPs and Process Maps — the documents that let the business run the same way whether you're there or not.
Browse Operations docs →From "should I take on my first help?" to "we're hiring, we have managers, and we need real KPIs so we stop flying blind."
Spark
Free
- Simple growth ideas
- Customer acquisition tips
- Quick revenue-boosting actions
- First-hire thinking (when and who)
- Small-team communication basics
Flame
$12 / session
- Everything in Spark, plus:
- Customer acquisition funnels
- Revenue optimization tactics
- Retention and loyalty plans
- 30-60-90 day scaling plans
- Role definitions & hiring priorities
- Basic team rhythms & reviews
Inferno
$29 / session
- Everything in Spark + Flame, plus:
- Advanced revenue & pricing frameworks
- Team building & org design
- KPIs & performance dashboards
- Expansion strategies (new markets, products, segments)
- Long-term scaling roadmaps
- Delegation protocols that stick
Lock it in: Blaze builds 90-Day Action Plans, Org Charts, KPI Dashboards, and Delegation Frameworks — the documents that turn strategy into execution.
Browse Scaling docs →Not sure where to start?
Tell us where you are and we'll point you in the right direction.